be at the forefront of the shopping cycle
leads | clicks | branding
Our target audience: high-end and focused!
Advertisement is all about targeting. So who are thousands of people who visit Liever every day?
Demographics
- Working (86%)
- Higher educated (79%)
- Between 25 and 50 years of age (77%)
- Living together / married (73%)
- In cities (69%)
- With children (45%)
Buying intention
- 77% At least one piece of furniture this year
- 40% Multiple pieces of furniture this year
- 23% At least one or more pieces of furniture in the next 3 years
Click behaviour
- 50% Direct clickthrough to brands / shops via Liever
- 36% No clickthrough, visit shops seen on Liever in real life
- 33% No direct clickthrough, Google selected brands later
Why our visitors like Liever
- 1. Overview and research for home shopping
- 2. Home ideas
- 3. Discovering own tastes
